UK finance success story Henry Howard Finance changes name, as it drives a 40,000 strong customer base, and attracts significant equipment suppliers to its platform.
“Henry Howard Finance Group has announced a change of name to Propel, in support of the company’s strategic positioning, as SME funder of choice, and the name behind hundreds of UK equipment suppliers.
‘’Our Propel Promise, being small enough to care, and deliver a brilliant personal service to our customers, and big enough to have the expertise and technology to be a leader in SME finance, is a commitment to all our existing and future customers.
The change to Propel came from the team who wanted a bold, contemporary and distinctive brand. Reflective of the company today and our aspirations for the future’’, says Anne Williams, Chief Operating Officer.
Propel heralds several important developments for the business.
It will be opening new offices in Manchester to help support its growth. And is developing several new supplier programmes, to help SME’s access the finance they need, to invest and grow their own businesses.
It will also be launching new versions of its market-leading technology in 2020, including a seamless technology suite designed to accelerate the online acceptance process and enhance the customer experience.
Mark Catton (Chief Executive Officer of Propel Finance Plc said, “Our new name ‘Propel’ embodies our passion for the business and our ambitions for our customers in one simple name.
Propel means to drive forward, it is a powerful word that sums up what we strive to achieve, for the SMEs and vendors that we support across the UK, and our own business.
Our aim is to push the boundaries of what’s possible in finance for our customers’ benefit. Our new brand and technology are essential elements of our strategic platform for future growth and expansion.”
Dan Proctor (Director of Business Development) said “Having been at the company for 5 years, it is fantastic to see the investment in people, and technology to deliver a market-leading service to our partners in the technology world.
As a lender, we embraced financing of mobile technology with our partnership with Data Select, and continue to develop the proposition to ensure that the channel has a sales-aid solution that supports their efforts perfectly whether engaged in retail, wholesale, or SIM only.”