CES 2024 Roundup

The Consumer Electronics Show (CES) 2024 has once again solidified its position as the epicentre of technological advancements, with over 4,000 companies converging to unveil groundbreaking innovations in artificial intelligence (AI), sustainability, and mobility. More than 130,000 enthusiasts and media members attended this year’s event, which set the stage for the coming year and saw a rise in global awareness as businesses presented solutions to urgent global challenges.

Unveiling the Future with Samsung

Samsung emerged as a frontrunner at CES 2024, captivating audiences with its visionary approach to technology. From cutting-edge display technology to smart home solutions, Samsung’s showcase was a testament to its commitment to pushing the boundaries of innovation.

The company’s breakthroughs in AI and immersive engineering are poised to redefine reality, contributing to the realisation of the industrial metaverse. Samsung’s presence at CES 2024 showcased its dedication to shaping a future where technology enhances human capabilities.

Samsung received accolades across its various product categories, including Mobile, TV, Audio, Projectors, Monitors and Home Appliances. This recognition exemplifies how — from groundbreaking developments in foldable smartphones, to the ways it helps people live more sustainable lives — Samsung is pushing the boundaries of what’s possible and providing more connected, customized and convenient experiences for its customers.

TCL: Redefining Entertainment and Beyond

TCL made waves at CES 2024 with its unexpected partnerships and solutions for enterprise. The brand leveraged the power of CES to go viral, unveiling advancements in entertainment, office hardware, and gaming.

As a key player in the display technology arena, TCL’s contributions signalled a new era in visual experiences. The company’s forward-thinking approach resonated throughout the event, reinforcing its position as a leader in the tech industry.

Moreover, many of TCL’s innovative technologies and smart products across categories that were unveiled at CES 2024 received ‘Best of CES 2024’ awards from international media. In total, TCL was honoured with over 34 recognitions from authoritative technology media, including Digital Trends, Android Authority, and more.

Google’s Impact on AI and Beyond

Google, a perennial force in the tech landscape, showcased its prowess at CES 2024, particularly in artificial intelligence.

As one of the most discussed topics before the event, AI took centre stage in Google’s presentations, unveiling groundbreaking technologies that promise to shape the future. Google’s commitment to advancing AI aligns with the overarching theme of CES 2024 – harnessing technology to address today’s greatest challenges.

CES 2024 Keynote Highlights

Keynotes at CES 2024 featured industry giants such as Siemens, unveiling innovations that bridge the real and digital worlds. L’Oréal Groupe‘s CEO Nicolas Hieronimus presented the CES 2024 Innovation Award-winning technology, the AirLight Pro, showcasing the beauty industry’s commitment to sustainability.

Tech Trends Shaping Tomorrow

CTA’s Director of Thematic Programs and Director of Research presented the top tech trends for 2024, emphasising the pivotal role of AI, sustainability, and inclusive tech design in shaping tomorrow’s technologies. The rise of Gen Z as a powerful and influential segment was highlighted, indicating a shift towards a more intelligent, greener, and inclusive future.

Beyond the Exhibits: Consumer Technology Circularity Initiative

In addition to the plethora of exhibits and presentations, CES 2024 witnessed the launch of the Consumer Technology Circularity Initiative (CTCI). This groundbreaking and voluntary industry initiative, featuring founding partners such as Lenovo, LG Electronics, Panasonic, Samsung, and Sony Electronics Inc., aims to reduce waste, encourage reuse, enhance recycling, and reduce the climate impact of consumer electronics.

CES 2024 has undeniably left an indelible mark, serving as a platform for collaboration, innovation, and envisioning a future powered by cutting-edge technology. As we reflect on the event, it is evident that Samsung, TCL, and Google, among others, are driving the industry forward, setting the tone for what promises to be an exciting year in tech.

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