Computing Brand of the Year

Samsung were recently awarded the esteemed Computing Brand of the Year accolade at the highly acclaimed Which? Awards 2023.

The Which? Awards celebrate brands that consistently deliver top-quality products and services while championing consumer needs. In a year marked by the cost-of-living crisis, judges scrutinised how manufacturers exceeded expectations, placing value for money at the forefront.

Impressively, Samsung received commendation from the judging panel for its exceptional value for money compared to other manufacturers in the Computing Brand of the Year category. Anabel Hoult, Chief Executive of Which?, emphasised the rigorous judging standards and praised Samsung’s accomplishments.

She highlighted Samsung computers’ remarkable features, including great battery life, vibrant screens, and speedy performance. With an impressive 12 out of 14 laptops earning the coveted Best Buy status, Samsung rightfully claimed the inaugural Which? Computing Brand of the Year Award.

James Kitto, VP Head of MX Division at Samsung UK and Ireland, expressed delight at receiving the esteemed title. He attributed the win to Samsung’s continuous improvement and expansion in the computing domain, exemplified by the recent addition of the Galaxy Book3 Series to their revolutionary lineup of premium PCs. Kitto credited Samsung’s fresh approach to computing, combining their expertise in mobile connectivity, exceptional screen quality, and long-lasting battery life.

The Computing Brand of the Year award serves as recognition for Samsungs commitment to delivering seamless and intuitive experiences across their range of Galaxy computing devices.

As an Authorised Distribution partner for the Samsung Computing range, we are proud of their remarkable achievement. The win reinforces Samsung’s position as a leader in the computing industry and highlights the company’s dedication to providing exceptional value and innovation to the reseller channel and the end customer.

Discover more about Samsung’s Galaxy Book3 Series HERE

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