OPPO Showcases Its Innovative Design Power During the 2019 London Design Festival
OPPO, the leading global smart device brand, was the Headline Partner to the Global Design Forum as part of London Design Festival in September. OPPO used the integration of art and technology to explore the ‘Essence of Discovery’.
In addition, based on the mutual recognition on design philosophy and aesthetics, exploration and innovation, as well as future vision, OPPO also teamed up with the acclaimed Japanese architect Kengo Kuma to present a large outdoor installation ‘Bamboo (竹) Ring: Weaving into Lightness’, which was installed in the John Madejski Garden at the V&A Museum for the duration of London Design Festival. OPPO became the only Asian technology brand to partner on a large outdoor installation at the V&A during London Design Festival. Highlights can be seen HERE.
Kengo Kuma said: “Working on this project with OPPO has been a very interesting experience. OPPO London Design Centre share a mutual interest and passion for the exploration of the integration of technology and natural materials. Using both bamboo and carbon fibre in the installation allows us to create an installation that fits into the landscape around it. OPPO likes to push the boundaries in innovative design to allow users to enjoy the beauty of technology, and this is how I create my work; the constant exploration of new materials, forms, and environments. ‘Bamboo (竹) Ring: Weaving into Lightness’ is an adventurous exploration of this topic.”
Jintong Zhu, Head of OPPO London Design Centre, added: “We are very excited about our co-creation with the incredible Kengo Kuma. For OPPO London Design Centre, one of the focuses is to explore the future of design and technology, and how we can create technology that adds value to our day to day life. We hope that this installation helps to capture people’s imagination and promote our enthusiasm for cutting-edge design to develop new technology.”
Using pioneering technology and futuristic design, OPPO also introduces its innovative creativity in an immersive interactive experience at ‘Essence of Discovery’, located at Baker Street, to showcase the possibilities of achieving a more harmonious relationship between humans and technology. The installation explored the science of crafting products that blend beauty, intelligence, and material tactility. Through the experimental design, OPPO London Design Centre will continue their exploration into new product areas and experiences outside of smartphones, and research new lifestyle trends.
Inspired by the deconstruction of the new OPPO logo in a series of portals and totems, the installation allowed the audience to interact through sight, hearing, touch and nature to feel the blend of technology and nature. Each portal and totem explored a future interaction with technology including Vision, Natural Tech, Vital, Human Language, Gesture and Tactility. For example, visitors were able to use augmented reality to gain a new perspective on the physical space, through a digital lens. OPPO uses space as a creator and brings to life the future of technology design from aesthetics, intelligence, and materials, to find the ‘Essence of Design’.
Through this immersive experience, OPPO demonstrated that technology doesn’t need to be a cold technical product. With artistic expression and human-friendly design, technology design can enable people to become the main focus in the product experience and allow them to have just-right comfort.
Jintong Zhu said: “The installation, ‘Essence of Discovery’ is inspired by our research on the boundaries in product design and we hope that people enjoyed interacting with our experience and took away a greater understanding of our design philosophy. As a new hub for OPPO in the field of design and art, the aim of OPPO London Design Centre was to explore the integration of technology and art through in-depth research on global aesthetics of design. We believe the London Design Festival has been the perfect platform to introduce our design power to the world, and we will continue to provide cutting-edge information for OPPO design.”
OPPO is a leading global smart device brand. Since the launch of its first smartphone – “Smiley Face” – in 2008, OPPO has been in relentless pursuit of the perfect synergy of aesthetic satisfaction and innovative technology. Today, OPPO provides a wide range of smart devices spearheaded by the Find and Reno series. Beyond devices, OPPO provides its users with the ColorOS operating system and internet services like OPPO Cloud and OPPO+. OPPO operates in more than 40 countries and regions, with 6 Research Institutes and 4 R&D Centres worldwide, as well as an International Design Centre in London. OPPO’s more than 40,000 employees are dedicated to creating a better life for customers around the world.
About London Design Festival
Established in 2003 by Sir John Sorrell CBE and Ben Evans CBE, London Design Festival celebrates and promotes London as the design capital of the world. London Design Festival has since earned the reputation as a key calendar moment of London’s autumn creative season, alongside London Fashion Week, Frieze Art Fair and the London Film Festival, attracting the greatest thinkers, practitioners, retailers and educators to the capital, in a citywide celebration.
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