Google for business

Supporting small, medium businesses

Small, medium businesses (SMBs) are the backbone of the British economy. 99% of UK businesses are SMBs(1) and, regardless of the vertical in which they operate, each of the 6 million(1) companies face a variety of challenges.

Whether that be cash flow, digital transformation, security threats or financial stability, Google Nest and Pixel work seamlessly together to help SMBs face the different business challenges and achieve their business goals.

(1) UK Parliament, Business Statistics (2021)

The 3 key challenges faced by SMBs

In today’s working environment, setting up a new business or continuing to run a company is certainly not without its challenges. Alongside needing an online presence, which Google currently helps with, here are the four common challenges SMBs face today:

Digital transformation

Technology is having a profound impact on the way SMBs are doing business. However, this is providing quite an obstacle for business owners. A staggering 50% have introduced new digital technologies in the last 12 months(2), but 49% say integrating new technology is extremely challenging.(3)

Streamlining processes

The workflow of a business is affected by how efficient and effective its processes are. A total of 1.5 hours a day is spent on administrative tasks(5) with only 45% of SMBs using technology to manage their admin.

Security threats

Small businesses face the same risk from cyber attacks as large enterprises. 65,000 attempts to hack SMBs are made daily, with on average 4,500  being successful.(4) Totalling to  1.6 million  falling victim to cybercrime every year.(4)

(2) The challenges and opportunities facing SMEs  (3) Digital Transformation but Struggle with Limited Resources  (4) Cybersecurity for SMEs   (5) Business Insider   (6) SME News

How Google’s hardware solutions can help SMBs face these key challenges

Google has a wide range of devices and services that are ideal for SMBs to face these challenges. So much so that your customers may already be receiving help from Google. Through using Google Maps, Gmail, Docs, Sheets and Slides to create and collaborate, your customers will be familiar with Google and how they work.

Google understands the 4 key challenges and helps support SMBs in achieving their goals with Google hardware solutions for business.

Digital transformation

Enable seamless experiences:

Google’s hardware and solutions offer seamless digital experiences. They enable your customers to work anywhere. For example, if your customers are using Google Workspace they can access files through the cloud. Workspace searches across Docs, Sheets, Slides, and more, so employees can easily find what they’re looking for from all their devices.

Connecting with colleagues through Meet, Duo and Zoom(7)

Your customers can make and receive high-quality audio or video calls on the web, Pixel, and Nest speakers or displays to stay connected with colleagues. Using a Nest display helps them free up their laptop for work.

(7) Google Duo account required to make video calls and leave video messages. Personalised results, for up to six users, require additional enrolment and setup. Zoom subscription may be required. Personalised results for up to six users, requires additional enrolments and setup.

Cast presentations from Pixel with Chromecast(8)

They can cast video calls, presentations, and other content to a bigger screen to free up their devices and improve productivity.

(8) Requires a TV with an HDMI port, a Wi-Fi network, a Google Account, a nearby electrical socket, and a compatible mobile device.

Keep buffering at bay with Nest Wifi(9)

Ensure your customers can continue to work with no lag. When a lot of people are on the network at once, your customers can use the Google Home app to prioritise devices for the fastest speeds.

(3) Home size, materials and layout can affect how Wi-Fi signal travels. Larger homes or homes with thicker walls or long, narrow layouts may need extra Wifi points for full coverage. Strength and speed of signal will also depend on your internet provider. (3) Requires a TV with an HDMI port, a Wi-Fi network, a Google Account, a nearby electrical socket, and a compatible mobile device.

A seamless experience | A day in the life of Khadija

As a director of people at a logistic company with 90 employees, Khadija uses Google and Pixel devices to give her seamless access to work and colleagues throughout her day.

(1) When using Voice Match, keep in mind that a voice similar to yours, or a recording of your voice, could result in Google incorrectly recognising someone else as you. (2) Requires a 5G data plan (sold separately). 5G service and roaming not available on all carrier networks or in all areas and may vary by country. Contact carrier for details about current 5G network performance, compatibility, and availability. Phone connects to 5G networks but, 5G service, speed and performance depend on many factors including, but not limited to, carrier network capabilities, device configuration and capabilities, network traffic, location, signal strength and signal obstruction. Actual results may vary. Some features not available in all areas. Data rates may apply. See for info.  (3) Requires a TV with an HDMI port, a Wi-Fi network, a Google Account, a nearby electrical socket, and a compatible mobile device. (4) Zoom subscription may be required. Personalised results for up to six users, requires additional enrollment and setup. To make video calls and leave video messages, Google Duo accounts required for you and call recipient. (5) Google Assistant requires an  Assistant-enabled Android 6.0+ phone, Google Account and an Internet connection. Data rates may apply. For available Assistant languages and minimum requirements go to

Streamlining Processes

Google solutions help businesses run efficiently

Google’s hardware and solutions offer simple management services to protect your customer’s devices and data whilst helping employees collaborate and communicate, while Google’s Android Enterprise Essentials makes securing and managing devices a breeze.

Real-time collaboration with Google Workspace

Your customers can collaborate with colleagues across devices. Documents save automatically and collaborators communicate through built-in chat and comments.

Help in the office or around the home

They can broadcast messages from Pixel to their Nest speakers and displays. They can get Google Assistant to set reminders, make calls, add to to-do lists and schedules and control their work environment.(10)

A sustainable business with productive temperatures

Your customers can optimise workspaces and enjoy working in the right, productive temperature, whilst boosting energy efficiency.(11) For a true streamlined experience, their Nest Learning Thermostat can be controlled via voice control or through the app.(12)

10 Compatible smart devices required. | 11 Energy savings are not guaranteed and depend on energy usage, weather and other factors. Learn more at: | 12 Requires an internet connection, Google account and compatible central heating system.

A streamlined process | A day in the life of Victor

As managing director of a training company with a team of 12, Victor uses Pixel and Nest devices to work efficiently and boost his productivity.

(1) Video streaming, video recording mobile notifications require a compatible smart device, working Internet and Wi-Fi.  (2) Approximate battery life based on a mix of talk, data, standby, and use of other features, with always-on display off. An active display and other usage factors will decrease battery life. Pixel 4a battery testing conducted in Mountain View, California in early 2020 on pre-production hardware and software. Actual results may vary.

Security threats

Google solutions for peace of mind

Google’s devices and solutions can help your customers keep their data and assets safe, secure and protected. From protection from email phishing to using Nest cameras to keep an eye on the home whilst in the office, the Google ecosystem helps safeguard your customer from security threats.

A simple management service to protect devices and data

Google Android Essentials makes securing and managing devices a breeze. Critical features are applied automatically with no IT investment. If your customers lose their devices they can easily deactivate and remove business data from it to make it secure.

Titan M security helps keep business data safe(13)

Google Play Protect and Google Safe Browsing for Pixel help employees use devices safely. And, Google Workspace ensures end-to-end encryption of files and secures them in the cloud.

13 See for additional security information.

Keep an eye on things from wherever

Your customers can know what’s going on in the office while at home, or in the garden whilst on calls. Plus, they can know when a parcel arrives without leaving their desk to avoid distraction on calls. (14)

14  Some features, including mobile notifications, remote control, video streaming and video recording, require working internet and Wi-Fi.

Safeguarding from security threats | A day in the life of Mo

As  IT Administrator at a construction company with 90 staff, Mo needs to keep data and systems reliable and protected from security threats.

(1) Video streaming, video recording mobile notifications require a compatible smart devices, working Internet and Wi-Fi.

Google resources

For more information about helping your customers overcome business challenges with Google, contact your Account Manager or email