Alcatel moves up to 3rd place in UK smartphone market
Alcatel has gained 10.5 percent market share in the UK leapfrogging the likes of LG, Sony, and HTC.
The smartphone manufacturer’s UK and Ireland country director William Paterson revealed the figures, taken from analysts GfK, to Mobile News. It means the company is now number three across feature phones and smartphones overall, first in the feature phone market and third in smartphones. A year ago saw the business stand outside the top five.
Paterson attributed the growth to its Idol 4 VR handset and its Alcatel’s ‘Tech Team,’ 12 employees dedicated to explaining the latest Alcatel products to retail partners. He told Mobile News: “The Idol 4 was our first VR product, which helped us take a new market. It positioned our brand very differently and made us the only mid-tier manufacturer to offer such a product at an affordable price.
“We established our tech team in April, and this helped boost our relationships with retail staff. They were able to explain the Alcatel brand to partners, which helped increase our presence and awareness to customers.”
SOURCE: Mobile News