Signalling a new direction in the company’s mobile handset philosophy
Alcatel introduces re-imagined smartphones portfolio at CES 2018
LAS VEGAS – January 9, 2018 – Demonstrating TCL’s continuing commitment to its mobile handset business, today at CES 2018 it has previewed a new smartphone philosophy and product portfolio direction for the company’s Alcatel business unit. Featuring re-imagined product designs and features that modernize Alcatel’s 2018 smartphones, it is also one of the first smartphone lineups to bring an immersive 18:9 display experience standardized across three new product series. Offering a universal design language, these new Alcatel product series will help make flagship style smartphone features accessible across the mid and entry price tiers.
“As the global smartphone market continues to evolve, we come into a new year recognizing the need to stabilize and transform our Alcatel smartphone portfolio to better serve our customers and meet the opportunities ahead,” said Christian Gatti, Global President Alcatel Business Division and Executive Vice President TCL Communication. “By modernizing our smartphone designs and being one of the first global manufacturers to offer 18:9 full view displays across the majority of our lineup, we’re able to refocus our efforts at democratizing flagship style features and making these experiences accessible to almost any consumer worldwide.”
With this portfolio evolution, Alcatel will also standardize the use of panel manufacturing across the entire product portfolio by utilizing Alcatel 18:9 full view displays. As a top-three LCD panel maker worldwide and America’s fastest growing TV brand, TCL will provide the Alcatel business unit with access to critical manufacturing efficiencies and billions of dollars in research and development, ensuring considerable cost savings and faster time to market for upcoming devices.
Alcatel’s 2018 product lineup can be categorized into three distinct series, each one representing a different pricing tier. These series maintain a flagship look and feel across the board to ensure all users will have the same sense of pride of ownership. The series is broken down into the following:
ALCATEL 5 SERIES
The Alcatel 5 Series is designed to deliver the best possible features consumers want at a cost that’s much lower than comparable flagships. This will include offering features like face unlock, 18:9 full view displays and more. With the Alcatel 5 series, users will enjoy fantastic imaging, a cinema-style viewing experience and large battery for a full day’s use.
ALCATEL 3 SERIES
The Alcatel 3 Series provides users with an optimal blend of the latest trendy features bringing dual cameras, beautiful design and 18:9 full view displays to more consumers without breaking the bank. This series will feature a variety of devices and will include products with large-screen, high-resolution displays.
ALCATEL 1 SERIES
The Alcatel 1 Series brings an amazing smartphone experience to everybody at the most affordable price point. It offers universal access to unibody hardware with stylish design and premium materials, as well as higher-end features like 18:9 full view displays and face unlocking.
Alcatel will unveil more details about the 2018 product portfolio next month at Mobile World Congress in Barcelona, Spain. To learn more about Alcatel, stop by TCL’s Booth at CES, #12929 in Central Hall.
About TCL Communication
TCL Communication Technology Holdings Limited (TCL Communication) designs, manufactures and markets an expanding portfolio of mobile and internet products and services under three key brands – TCL, Alcatel and BlackBerry – with its portfolio of products currently sold in over 160 countries throughout North America, Latin America, Europe, the Middle East, Africa and Asia Pacific. Incorporated in Hong Kong, TCL Communication operates nine R&D centres worldwide, employing thousands across the globe. For more information, please visit www.tclcom.com.
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